We are pleased to announce the Web Analytics Association Leadership and Technical Excellence Recognition (WAALTER) Award.WAA has established the WAALTER Awards to recognize companies and individuals who are leaders and innovators in the field of web analytics. The objective is to encourage creative and innovative projects or initiatives that embody the web analytics industry's best practices. In doing so, WAA hopes to improve the collective knowledge and success of web analytic practitioners.

The 2009 WAALTER Award will recognize companies and individuals who have demonstrated thoughtful and measurable leadership and innovation in the field of web analytics in 2008. The winning entries will be announced at the eMetrics Marketing Optimization Summit – the official Summit of the WAA – which will be held May 4-7 in San Jose, CA – and will be posted on the WAA website.

Entries will be judged based upon their quantitative success in achieving goals, their impact upon the organization or industry, and their use of innovation in driving results.

To ensure objectivity and unbiased voting, the judging panel will be comprised of respected leaders in the web analytics industry. Judges for the 2009 awards are:

  • Angie Brown, Elsevier
  • Laura Paxia, ImetriX.biz
  • Marshall Sponder, Monster